I know this video has absolutely nothing to do with Pet Blogging and it will leave some of you scratching your heads wondering what in the world. A little background for this video before you watch. It was made all in good humor and it is supposed to be a parody.
Watch it and then I will explain why and how this video works so well.
Instead of bombarding the viewer with the actual products for sale she tells a story about why it was so important she owned the product and how it was such a relief she had the forethought to get this product.
She speaks directly to her audience. Through humor she connect with her audience and reminds them with Spring arriving and everyone wanting to go to the pool or the beach after a long cold winter how perfect this product is for someone who wants to be modest by the pool.
By saying she took a one week trip she is reminding her audience (ok more like half of New York) that when they come down to Miami for Passover that they will need a new some things so they can enjoy the sourroundings and still be modest. Yet never once does she mention that she is selling these swim wraps or how to buy one. You actually have to click over to Youtube in order to find her website.
She is over the top in so many things from her dress to her speech pattern that instead of being offensive she narrowed her focus to her target audience so much she received a video response from her target audience. Actually she received 2 responses so far but one happens to have landed her and her responder an engagement announcement (since the announcement was a joke it was pulled down but it did go up). At the very end of the video her responder lets everyone know his response was only meant to be a funny response to her video. But it is clear through his response that those she geared her video to got the message loud and clear.
Yes she took a gamble that people would love her delivery and feel inclined to share the video with everyone they knew but in a 2 day period she has already receive over 100,000 hits on Youtube and everyone is buzzing about the video so much that it has upstaged another video that only the day before had been every other status update on my Facebook feed. I don't think she knew her video would have that big of an impact to upstage this other video but it did. I am sure she hoped her video would get a few hits and of course some sales but I don't think she thought it would go viral in her target community.